Linux Advocacy in a Corporate Setting

WHAT:

Advocacy is different than marketing

• Generally has a much smaller focus: one-to-one, one-to-a-few

• Not as "efficient" as marketing

• Not as costly as marketing

• TRUST!

Facts

• Get the story straight

• Don't overwhelm your listener

Stories

• Marketeers use stories sometimes

• Power in first-hand stories told by someone you trust

Relationships

• Good marketing cannot overcome a good relationship

• Win friends, then reap converts